Panera Moblie Redesign
Navigational touch-up and redesign of Panera's online ordering process
Design Problem
The existing Panera mobile application currently lacks a navigational menu and presents an overwhelming checkout process. The objective of this redesign initiative is to prioritize the development of a new centralized navigational menu and streamline the checkout process for improved user experience.
Design Brief
Target Users
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Ages 22-44
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Employed in business sector
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Those working from home
Needs
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Place order quickly
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Save payments for future use
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Browse items and customizations easily
Assumptions
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Basic understanding of phone navigation (gestures controls)
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Have used online food services before
Motivations
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Short on time but want a healthy meal option that is quick
Wireframes
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Site Map
(Number Corelate to those on sitemap)
Thicker lines indicate designated user flow.
1.Users have two different points of access to start an order either by pressing “Start New Order” or by accessing the menu from the navigational footer
2.This section would also have customization for the item being ordered by the focus of this redesign is the checkout and new navigation
3.User have two access points to their Cart one through the home screen and another when adding a item into their cart they are directed directly into the “my cart’ page
4. Once a user submits their order they will be given an estimated pick up time. They will then press a button to redirect them back to the home page.
User Tasks
1. Users should be able to switch through the different menus that the app provides such as the “home”, “menu”, “rewards”, “profile”, etc.
2. Users should also be able to place an order for a food item and receive a confirmation screen at the end of the task that their order has been received.
Reflection
This project was a significant step forward as I got hands-on with Axure RP 10 for a more complex task. Learning the program and finding fresh ways to prototype was pretty cool. Looking ahead, I'm eager to explore other tools like Adobe XD to expand my skill set.
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Taking on the redesign of an already optimized app was quite interesting. Starting out was a bit challenging, but putting a new spin on the existing checkout process was a highlight. You can find a detailed report on the Panera mobile redesign on the left, which delves into the design principles I experimented with.